Product Design

Designing AI-Assisted Habit Formation with User Trust

Explored how AI could support long-term spiritual habits within YouVersion’s Plans feature while prioritizing user trust, data confidentiality, and value-aligned recommendations.

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Nov 2025

YouVersion | Life.Church

YouVersion Logo

3 min

Yes

YouVersion Thumbnail

AI-Enhanced Feature

Behavioral UX

UX Design

Overview

Context

How we reduced inconsistency while enabling faster product iteration.while remaining optional, transparent, and respectful of users’ spiritual values.

My Role

I led UX exploration and interaction design, focusing on how AI-assisted experiences could enhance habit formation without compromising trust or user agency.

Tools

Figma

Stakeholder Workshops

Generative AI Tools

The Challenge

Introducing AI into a deeply personal, faith-driven product raised unique challenges:

  • Balancing personalization with user autonomy

  • Avoiding over-automation in a values-centered experience

  • Ensuring recommendations felt supportive rather than prescriptive

  • Designing AI interactions users could choose to trust

The goal was not to add AI for novelty, but to explore whether it could meaningfully support users’ spiritual practices.

Challenge Image_YouVersion

Strategy & Exploration

AI exploration surfaced critical ethical and technical considerations that shaped the design direction.

  • Data confidentiality:
    User reflections and responses are highly personal. At the time of exploration, there was no clear solution for securely storing or processing this data without risk of exposure or misuse. This raised questions around whether AI should be introduced at all without stronger safeguards in place.

  • Model maturity and theological accuracy:
    Christian content spans multiple denominations and interpretations. We identified a key risk in relying on a generalized LLM that might produce responses rooted in psychology rather than Scripture, or content that may not align broadly with Christian values.

Because of these uncertainties, AI was intentionally framed as exploratory and assistive, rather than authoritative or deeply integrated into core spiritual guidance.

Approach Image_YouVersion

Interaction & Ethical Considerations

Given these constraints, I focused on designing AI interactions that emphasized clarity, restraint, and user control.

  • AI suggestions were framed as optional prompts rather than guidance

  • Clear entry and exit points allowed users to opt in or disengage

  • Language and visual cues distinguished AI-generated content from user-led actions

Low-fidelity concepts were used to test boundaries early before refining interaction patterns.

Decisions Image_YouVersion

Impact

  • Identified ethical and product constraints critical to future AI adoption

  • Established a framework for evaluating AI use in faith-based digital products

  • Provided direction for future exploration once data security and model accuracy can be addressed

Impact Image_YouVersion

Prototype

Reflection

This project reinforced that responsible AI design often means knowing when not to ship. Designing for trust, especially in values-driven products, requires addressing data safety and content integrity before prioritizing personalization or scale.

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© Emily Bai · Product Design Portfolio

© Emily Bai · Product Design Portfolio

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