Product Design
From Research to MVP: Designing a Local Food Discovery Platform
Designed an early-stage mobile product to connect users with local food vendors, translating research insights into a scalable discovery experience from concept to high-fidelity prototype.
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Nov 2023
FeastPass
3 min
No
UX Design
Mobile UX
Product Discovery
Early-Stage Design
Overview
Context
FeastPass is a community-focused concept aimed at helping users discover and support local food vendors. As an early-stage initiative, the product required clarity around user needs, value proposition, and core functionality before development.
My Role
I worked as a UX/UI Designer, collaborating with stakeholders to lead research, define product direction, and design the end-to-end mobile experience.
Tools
Figma
Stakeholder Workshops
Design System Library
The Challenge
As a zero-to-one product, FeastPass faced several uncertainties:
Unclear user motivations around local food discovery
Competing assumptions about features and priorities
No existing product patterns or validated flows
The goal was to define a focused MVP that balanced user needs, business goals, and technical feasibility.
Research & Product Strategy
I grounded the product direction in user research to reduce risk early.
Conducted two rounds of user research with 7 participants
Synthesized findings into clear insights and opportunity areas
Identified key moments where discovery, trust, and community mattered most
Research outcomes informed feature prioritization, user flows, and the overall product scope.
Interaction & System Design
Based on research insights, I:
Designed user flows centered around discovery and vendor engagement
Created low- and high-fidelity mockups for 50+ mobile screens
Established foundational design system elements, including core components and custom icons
Design decisions focused on clarity, simplicity, and scalability as the product evolved.
Impact
Delivered an iPhone 14–compatible prototype ready for stakeholder review
Provided a clear MVP direction grounded in user research
Created reusable patterns to support future feature expansion
Enabled more informed product discussions and next-step planning
Prototype
Behind the Scenes
After developing the prototype, we conducted usability testing with six participants to evaluate three core MVP user flows and assess the clarity of our information hierarchy. Testing revealed opportunities to streamline onboarding and improve navigation. Participants found the three introduction screens redundant, so we consolidated them into a single page to accelerate entry into the sign-up process. The original sign-up page also surfaced readability and cognitive load issues, prompting us to increase font sizes and split the content into two focused screens—one highlighting subscription benefits and the other outlining plan options. Finally, discoverability issues around the “Events” feature led us to rethink navigation. We removed the hamburger menu, relocated Events to the bottom navigation for easier access, and reorganized account-related functions under a dedicated Profile area to create a clearer and more intuitive structure.
Reflection
This project reinforced the importance of narrowing scope in early-stage products. By grounding decisions in research and prioritizing core user needs, I was able to help shape a focused, extensible foundation rather than an overbuilt solution.
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